Brands
'Every season we travel the globe seeking out new and interesting collections to bring to Primrose Hill.
With over 50 in-store brands to choose from here's a selection of our latest new discoveries'...
King Louie
Each season, their designers design new vintage-inspired models, colours and prints. This way you are always assured of original clothing and accessories. King Louie is famous for the popular vintage style dresses, but you will find an extensive women’s collection of blouses, cardigans, trousers, jackets, coats, skirts, tops, come and dip into our offer and refresh your wardrobe with these fun pieces ....
Beatrice B
Italian brand Beatrice B comes to us for the first time this season. Mixing bold colours and prints impressed us as we look into a brand background of neutrals but not with this stunning collection of beautiful quality silks. Be bold this summer and stand out from the crowd, either dressing for a wedding, the races or romantic evenings on holiday ... go on be brave be Beatrice B xx
Baum und Pferdgarten
Baum und Pferdgarten was established in Copenhagen in 1999 by Rikke Baumgarten & Helle Hestehave, who created the brand name as a humorous interplay between their surnames, and it reflects the dualistic playfulness, which is also echoed in their design. Ever since the beginning, our two Creative Directors have been constantly complementing and challenging each-other in creating collections filled with clashing contrasts, strong colours and memorable prints as the fundamental design DNA.
Rag Yard
Welcome to the wonderful world of Ragyard.. another first at Pamela Shiffer this truly inspiring brand is not for the faint hearted, as they combine sequins and embroidery with vintage army surplus jackets then add unique with one off patch-work appliqués to customise their pieces.
For all of us who still like playing "dress up" this is the coolest brand to be seen in at any summer festival ..VIP areas only x
Marc Aurel
Marc Aurel stands for the fashion understanding of today’s woman. Clear lines and loving attention to detail always inspired by the latest international trends. Stylish and always exciting. Four aspects are absolute fashion musts: design, quality, fit and workmanship.
Every material, every stitch and every detail reflect our passion for subtle glamour and individual creativity. This is how we feel, think and work: the entire team behind Marc Aurel.
We are inspired by the women for whom we design our collections, tailored to the last detail to cater to their fascinating personalities: their vibrant elegance and their radiant confidence. We do not change them; we simply enhance their unique beauty every day.
Pinko
Founded in the early 1980s by Pietro Negra, the current CEO, and Cristina Rubini, PINKO is a contemporary fashion brand with a distinct Italian spirit. In the finest tradition of Italian style, the business today includes Pietro's daughters Cecilia and Caterina who are dedicated to the company's communications and style offices respectively.PINKO relies upon research and the quality of Italian handcrafts for original and astonishing creations that are also easy to wear.
Ottod'ame
The collection SS'18 is an invitation to escape in a house where time becomes the fourth dimension to live and interpret, and where to enjoy the taste of every single moment.
Mornings smell of biscuits, flounces and trimmings, coffee with milk and chocolate.
Noon is time for complicity, lengths’ overlays and bows. Afternoon is the right time for a tea and small talks. Blah, blah, blah stroking your cat in a coat that becomes a gown. It’s time to get ready for the night, full of expectations in its golden reflections with a wink to fringes and transparencies.
The night runs wild, flowing like silk in a soft, velvet embrace. Tulle and leather, tobacco and black colors, glares become more and more rarefied.
The pink nuances over the horizon leave no doubts: it’s dawn. The long dress caresses the floor, a pomegranate juice in your hands: the magic and powerful elixir.
It’s ottod’Ame time.
Dixie
Established in Florence at the end of the 80’s by Massimo Frosini, current CEO, and Giovanni Guastella, partner and art director, Dixie entered the market with a rapid and innovative business approach, a so-called fast fashion, which offers total look solutions to real, fashionable women aged 25- 45 who are eager to find their own personal style. Dixie makes an exclusively “Made in Italy” on- site production, resulting into highly customized products, in line with the market requests and the promptness which is essential in the “ready to wear” sector.
POM Amsterdam scarves
The label POM Amsterdam was founded in 2011 by the Dutch sisters Liesbeth and Violet. They set out to make superb quality shawls that make women happy. Shawls that can completely change your look in the blink of an eye. The two sisters design all fabrics and shawls themselves at their office in Amsterdam. Often you find some subtle accents of POM Amsterdam, or some other fun elements of Amsterdam, woven into the fabrics.
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Project AJ117
Project AJ117 was created in the wish to create a ”need to have” luxury collection: Cool everyday styles that all women would love to have in their wardrobe.
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We all have a crush for delicate, comfortable and luxurious fabrics and new finishings combined with styles that you can jump into every morning and feel sexy and practical at the same time.
Alpha
If simple, clean, effortless with a hand crafted fill you with desire then Alpha Studio is the brand for you. This staple brand is in its third year here at Pamela Shiffer with a following growing week on week. Timeless shapes that flatter with a contemporary look keeping the wearer relevant and age appropriate. Perfect dresses for smart daily wear and crips cotton and lace shirts that fit perfectly with capri pants for an Italian summer holiday feel ... xx
Rino & Pelle
Metalic fabrics and studded leathers are what characterizes the Summer collection for Rino&Pelle. Silk bombers, colored bikers and a new take on the classic raincoat styles are popular themes for this season. Both the classic and fashionable styles within this collection are fitted with contemporary fits that are perfectly suited for that 'Effortless Chic' look.
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Samsoe & Samsoe
With a nod to its Scandinavian heritage, Samsøe & Samsøe is defined by a wearable aesthetic that combines the utilitarian energy of Copenhagen street style with a quintessentially Scandinavian spirit.
Collections transcend trends, drawing on Denmark’s renowned design tradition to result in minimalist, affordable and accessible fashion with a clear Nordic look.
Silvian Heach
Italian brand Silvian Heach offers a mix of playful daywear separates as well as evening wear that will take you from desk to dinner.
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This stylish and youthful brand has become a staple for Pamela Shiffer customers because it offers a contemporary feel perfect for every day.
Line of Oslo
Line of Oslo was founded in 2006 by Line Varner. Today, Line of Oslo is a well-established clothing brand in Norway and Scandinavia, Her playful style works perfectly for the young at heart in all of us with references to the heady days of the swinging sixties combined with mid calf ruffle detailed skirts that appeal for all our "wear it and go" days. Line of Oslo where no rule book applies x
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Vilagallo
Vilagallo is a brand that celebrates “classic with a twist”. The detailing and colourful design embraces individuality beyond fashion trends. Breaking the rules with versatility and playful humour.
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From the start they've been inspired by feminine tailoring, producing impeccable jackets that are now recognised worldwide, worn by celebrities and the coolest girls around town.
